The battle between Google & Twitter continues…

Previously Google used to serve up relevant tweets that mentioned something of high interest at a particular point of time where there was breaking news. The paid partnership between Google and Twitter was pretty sweet until July 2011 when their partnership ended. Up until then things had a fantastic outlook ...

Is your website up to speed?

Less than one month into 2012 and Google are already showing their intent to continue to provide a better user experience for people searching online. The speed at which a web-page loads has recently been given more weight as a ranking factor in Google’s search algorithm.

For obvious reasons, visitors ...

Dash- or underscore_ in URL Web address?

Dash (-) or underscore (_) in your URLs?

For a URL / website address, having dash (or sometimes referred as hyphen) works better than underscore. There are two main reasons as to why dash is more preferred. Firstly, Google has stated in its Webmaster Central that it recognises dash/hyphen as ...

Social Media Search Engine Optimisation: One Very Efficient Advertising Strategy

Social Media Search Engine Optimisation (SMSEO) is arguably the most-used Internet marketing technique nowadays. This method has become more popular because of the growing number of Internet users who utilise social networking websites for personal communication purposes. At present, websites like Facebook, Twitter, and Tumblr, among others have gained immense ...

2011 – The year of Social and Mobile

Eleven and a half months ago, I sat down in the Webfirm boardroom with the rest of the team listening to our then General Manager, Matt Chamley, excitedly telling us where the business and online marketing industry was going in 2011. The industry was abuzz with talk of ...

Google Panda in 2012

Google Panda is a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results. During the year, there were many reports and complaints received by ...

Merry Christmas from the Team at Webfirm

The entire team at Webfirm wish you a very Merry Christmas and a Happy New Year.

As the holiday season approaches, we’d like to thank you – for your business, for your readership of the blog and following our Social Media Adventures.

It has been our pleasure to ...

Webfirm Webinar – New Google Changes, a fast way to reach the top!

Webfirm recently held a Webinar to introduce Google’s new changes to online search!  It showd how businesses can tackle the new face of Google’s search results to compete in local online search. This Webinar was presented by Richard Hocking and Robby Tjahyono who are both campaign managers for the site ...

Welcome To Webfirm Webinar! Growing your Business Online

Webfirm recently held a Webinar to introduce online marketing and it was a great success! It was an introduction to online marketing methods and ways to grow your business online. This Webinar was presented by Andrew Coventry and Nathan Alfrey who are both campaign managers for the site marketing department.

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What is Meta Description and why is it important?

This blog post can be tied back to the blog post published on 26th September 2011 titled ‘What is a Title Tag?’.

Title tags and Meta Description work hand in hand beautifully and is complimenting each other. Same as Title Tags, the Meta description is the forefront of ...

Google+ Page Features

In relation to the previous blog posted by Nathan Alfrey Launching of Google+ – I would like to let you know that Google+ has recently added another new feature.

Creating fan page for local businesses, for celebrities and brands to directly communicate with their clients, customers or fans. ...

Google Places Launches 360° Interior View for Businesses

Eating out with friends and trying new places is one of my passions, but one of the most difficult questions you can ask me is “Where do you want to eat?” Google has made improvements to Places so your decision can be made with a little less effort.  An old ...

Personalised Google Ads

A few weeks ago I wrote a blog on how Google+ could affect the future of SEO. The search giants foray into social media is part of an ongoing strategy to encourage users to log into Google so they can build a more accurate profile on the user ...

Conversion Optimisation 101 (how to make your landing pages better)

You’ve spent all this money on advertising to your customers, so you want your landing pages to be optimised to help with conversions to make the most of your marketing money. Below are a few simple tips on what your landing page should and shouldn’t have.

1. Explain your offer ...